Action Toolkit

Turn audit results into real action — dispute letters, outreach emails, and process guides

Your Reputation Recovery JourneyStep 4 of 6
Audit
Sign Up
Dashboard
Templates
Submit
Track

Next: Use templates below to submit disputes and reach out to businesses

Quick Start: Import from Recent Audit

Auto-fill templates with your latest audit data

Downtown Dental Care
3.24 removable reviews
Bella's Italian Kitchen
3.53 removable reviews

Quick Start: Import from Recent Audit

Auto-fill templates with your latest audit data

Downtown Dental Care
3.24 removable reviews
Bella's Italian Kitchen
3.53 removable reviews

Important: Google Business Profile API does NOT support automated dispute submission. All disputes must be submitted manually through the Reviews Management Tool or Google Business Profile support.

1

Flag the Review

  • Business Profile → Read reviews → Report icon
  • Or use Reviews Management Tool
  • Wait 3-7 days for evaluation
2

One-Time Appeal (if rejected)

  • Reviews Management Tool → Check status
  • Appeal eligible reviews (up to 10)
  • Fill detailed appeal form with evidence
  • If still rejected → escalate via support chat

Select Template

Fill In Details

Preview

Subject
Request for Review Removal — Spam/Fake Review [Review ID: {{ReviewID}}]
To: Google Business Profile Support
Re: {{BusinessName}} — Place ID: {{PlaceID}}

Dear Google Review Team,

I am writing to request the removal of a review on our Google Business Profile that clearly violates Google's Maps User Generated Content Policy regarding Fake & Misleading Content.

Business: {{BusinessName}}
Place ID: {{PlaceID}}
Review in Question: Posted by {{ReviewerName}} on {{ReviewDate}}
Review Text: "{{ReviewText}}"

Reason for Removal:
This review exhibits clear characteristics of a fake/spam review:

1. The reviewer has no verifiable connection to our business. Our records show no customer interaction matching this reviewer's name or details.
2. The review contains generic, non-specific complaints that do not reference any actual service or product we provide.
3. The reviewer's profile shows a pattern of posting only negative reviews across multiple unrelated businesses — a classic indicator of a spam account.
4. The language used is generic and templated, consistent with bot-generated or purchased reviews.

This review violates the following Google policies:
- Fake Engagement Policy: "Content that is not based on a real experience"
- Misrepresentation Policy: "False or misleading accounts of the description or quality of a good or service"

I have attached our customer records for the date in question, which confirm no interaction with this reviewer.

Thank you for your prompt attention to this matter.

Sincerely,
{{OwnerName}}
{{Title}}, {{BusinessName}}
{{Email}} | {{Phone}}

Step-by-Step Submission Guide

📋
Step 1

Copy & Customize

Copy your chosen template and fill in the business-specific details. Make sure all placeholders are replaced.

Tips:
  • Use the business name exactly as it appears on Google
  • Include the Place ID from your audit
  • Add specific details about the violation
🚀
Step 2

Submit to Google

Submit through Google's Reviews Management Tool or Business Profile interface.

Tips:
  • Go to business.google.com → Reviews → Flag inappropriate
  • Or use: support.google.com/business/workflow/9945796
  • Include all evidence mentioned in the template
📊
Step 3

Track & Follow Up

Monitor submission status and prepare for appeal if needed.

Tips:
  • Check status after 3-7 days
  • If rejected, use the appeal template
  • Track success rates in your dashboard

Ready to start removing reviews?

Use your dashboard to track all submissions and results.